ACQUISITION, RETENTION & RELATIONSHIP MANAGEMENT
Establishing strong bonds of trust between the industry and the customer remain key to your marketing success. Our dynamic, cutting-edge CRM track will address issues ranging from retention to calculating lifetime value, from establishing solid loyalty programs to strengthening customer service initiatives.

MANAGEMENT, METRICS & SYSTEMS
For every marketer, conducting research and developing a plan is critical to success. Discover what today’s leading companies are doing to implement action plans to achieve this goal.

This Track Will:
Examine the marketplace for new product ideas to develop first
Maximize target group analysis that enables marketers to keep customers longer
Explore cutting-edge trends and how they will impact DM now and in the future
Pinpoint statistical analysis to better determine ROI & ROMI

MARKETING TECHNOLOGY & OPERATIONS
This track will cover why tools are needed to create the most efficient and effective marketing. Following each conference session, there will be a corresponding showdown on the exhibit hall stage. A panel of expert vendors will provide solutions to real-life scenarios created by an impartial moderator. The sessions will cover software platforms for Marketing Resource Management (MRM), Campaign Management, Marketing Asset Management (MAM), Web Analytics and Variable Data/Web to Print.

ONLINE MARKETING/INTERACTIVE MEDIA
This track covers how you can successfully optimize digital marketing efforts, as well as focuses on issues, trends, strategies, and analysis for marketing executives and those responsible for e-commerce.

Areas Covered Include:
Web Analytics
Email Marketing
Emerging Technologies
Search Engine Marketing
Mobile Marketing
DRTV

STRATEGIES, FORECASTS & TRENDS
This track is designed for senior-level marketers responsible for strategic visioning.

It Will Provide In-Depth Analysis On:
Top technology trends and how to evaluate this constantly changing medium
Emerging foreign and domestic opportunities
How to manage the “overall marketing mix”— re-evaluating your entire marketing investment with synergistic campaign strategies and detailed ROI
Strategic and economic outlook and potential changes in direct marketing over the long-term

CREATIVE STRATEGY AND EXECUTION
This track covers elements of copy, design, art direction, and format for all marketing channels. Whether it’s direct mail, catalog, DR broadcast, inserts, web, email or more, there’s an abundance of profit-building ideas discussed during these sessions.

BRAND AND DIRECT
This track covers the integration of brand and direct. No longer mutually exclusive, marketers must learn how to build brand awareness and justify its effectiveness and ROI with metrics direct marketers use every day.

LIST/DATABASE MANAGEMENT
This track covers the gauntlet of list/database management, including: how to leverage and use your customer and prospect data, renting your own lists, building and maintaining a database, using co-op databases, determining lifetime value, integrating your data from multiple channels/databases, figuring out how to increase response without increasing costs, and more.

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