Thursday, June 12, 2008
Sign-up for these intensive workshops and gain mastery over Social Media and Opt-In Driven Multichannel Marketing.
10:45 A.M. – 11:40 A.M.
Learn the Critical Steps for Achieving Breakthrough Opt-In Driven Multichannel Marketing Results—Part 1
Moderator:
ERNAN ROMAN, President, Ernan Roman Direct Marketing
Speaker:
ELIAS ROMAN, Co-CEO, AmieStreet.com
Learn from industry pioneer Ernan Roman how Microsoft, Golden Rule Insurance PHI,
and AmieStreet.com increased response by 10X and sales by 88%!
This workshop will provide you with an in-depth understanding of the 4 critical steps which will guarantee your success in implementing socially responsible and effective Multichannel and Opt-In Driven Marketing.
Step I: Learn What Your Customers Expect from You in a Multichannel, Opt-In Driven Relationship Step II: How to Get Your Customers to Engage With You in Meaningful Multichannel, Opt-In Relationships Online and Offline
11:45 A.M. – 12:40 P.M.
Learn the Critical Steps for Achieving Breakthrough Opt-In Driven Multichannel Marketing Results — Part 2
Ernan Roman Direct Marketing guarantees double-digit response rates using consensual opt-in customer relationship marketing, customer relationship management and by creating integrated marketing solutions for small, mid-size and branded companies."
1:30 P.M. – 2:25 P.M.
Social Media 101: Blogging, Podcasting and Social Networking Basics — Part 1
Speaker:
AMANDA VEGA, CEO, Amanda Vega Consulting
This session will detail the history and background of blogs, podcasts, and social
networking. You’ll discover how to use these hot new buzz technologies in your
business as we build and launch a blog, podcast, and three social networks LIVE
during the sessions.
You will learn to:
Introduce social media tools.
Set up and use these free technologies immediately!
3:00 P.M. – 3:55 P.M.
Social Media 101: Blogging, Podcasting and Social Networking Basics — Part 2
This session will showcase case studies and examples of how clients, large and small, have used social media to build their brand as well as sales. Learn to use your blog, comment on other blogs, and use social networks for specific campaigns or messages that can help you actually build business for a fraction of the cost of traditional advertising.
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