Directo Day at DM Days!

If you are looking to break into new markets, don't miss out on the fastest growing segment of the population -- the US Hispanic market.

This track will give you the information you need to increase your profits and expand your company. Sessions will focus on successfully marketing to US Hispanics, organically building Hispanic email lists, marketing via DRTV and emerging marketing trends -- so whether you are new to Hispanic marketing or an experienced multicultural marketer – you’ll learn how to improve your results and increase your bottom line.

Who Should Attend:

• Direct Marketers

• Account Executives

• Creative Consultants

• Database Marketing Managers

• Multicultural Marketing Managers and Directors

• Communications Directors

• VPs of Marketing

Benefits of Attending:

• Learn battle-tested ideas for companies interested in exploring or refining their marketing campaigns to US Hispanic customers.

• Walk away with a list of creative do’s and don’ts including translation points, tips on working with Hispanic TV stations and bilingual telemarketing guidelines.

• Discover what works today to reach the different Hispanic segments through various channels from direct mail and online to social networks and mobile marketing.

• Learn best practices to grow Hispanic email lists organically, conduct culturally sensitive email marketing programs that generate better response rates with the use of outbound email marketing campaigns, CPM email advertising and opt-in programs for the Hispanic market.