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Welcome to the first of our monthly Exhibitor Updates for the 2008 DM Days New York Conference & Expo! These newsletters will include helpful tips along with important show information. If you have questions about the show or your participation, please contact Gaye Dullaghan at 202.861.2469 or email gdullagh@the-dma.org |
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The best show in town just got even better!
We are very excited to announce a new program for DM Days exhibitors — Exhibiting ROI-Q Academy™. This program was offered to DMA07 exhibitors and based on the feedback we are extending this program to DM Days exhibitors as well. Exhibiting ROI-Q™ Academy is comprised of an advanced Webinar and onsite program designed to train and educate you to become masters in event marketing. You will be notified with more details on the Webinar at a later date. The Exhibiting ROI-Q™ Webinar is conducted by Charles W. Allen, in conjunction with the Trade Show Exhibitors Association (TSEA). This will be followed by an onsite program, also led by Charles Allen. Through these highly interactive sessions, each participant will learn the fundamentals of successful exhibiting, boothmanship, the essential “do’s and don’ts” of exhibiting and more.
Your participation in this program will result in:
- Dramatically increased booth traffic of your target audience
- Significantly increased sales conversions through mastery of the new art of effective boothmanship
- Greater ultimate ROI!
- Increased show floor interactivity
DM Days New York has joined forces with 4 additional DM conferences to deliver DM Week in New York.
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Fast Forward: Senior managers from top data and marketing information services companies. List Day: Leaders and learners from every corner of the list community. International Day: Globally-minded business leaders focused on expanding and improving their international marketing. Directo Day: Marketing professionals looking to deepen their connection and enhance |
These new partnerships will bring even more depth and diversity to the nearly 6000 loyal DM Days attendees representing over 1,500 buying entities.
Registration
REMINDER! Your space application confirms your company as an exhibitor in DM Days NY. Badge registration for staff is a separate process. Exhibitor registration can be done online, by fax, or by mail.
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Online:
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www.dmdays.com | |
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Fax:
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708.344.4444 | |
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Mail:
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DMA Customer Service / DM Days 2008 PO Box 27152 New York, NY 10087-7152 |
For every 100 square feet of booth space, exhibitors are entitled to 4 complimentary and up to 2 paid Exhibitor badges. If you have additional staff who are attending just to work as booth personnel, there is the “Exhibitor Hall Only” badge available at $75 per person.
Not sure what your badge entitles you to? Click here for a handy reference.
Online registration for exhibitors is now available. If you have not submitted your Exhibitor Registration form, you have the option of registering staff for badges via the DM Days New York website. From the DM Days home page — www.dmdays.com — click on the “Exhibitor Registration” link. Exhibitors will be asked to key your company’s assigned user name and password which are:
User Name: DMD
Enter Your Password: Please refer to the 6-character password sent from the registration vendor. If you do not have your password, please contact Gaye Dullaghan at gdullagh@the-dma.org.
Through the online registration system, exhibitors have the ability to:
- Add new registrations
- Check to see who is already registered
- Make corrections/changes/cancellations to existing registrations
For registrations received by May 13th, badges will be mailed to the Primary Contact noted on the Exhibitor Personnel Registration form. Registrations received after May 13th will be available for pick-up at the Exhibitor Registration Counter at the Javits Center.
Room blocks for DM Days NY exhibitors and attendees are available at the following hotels:
- Sheraton New York & Towers: $369 Single/Double
- Hilton New York: $322 Single/Double
Rates do not include a hotel surcharge of $3.50 per room, per night. The hotel will apply this surcharge in addition to the room rate and tax for each night of stay. Hotel reservations may be made online via the DM Days website — www.dmdays.com or you may complete this form to reserve hotel rooms during your stay for DM Days New York.
Make your hotel reservations by Monday, May 12, 2008 to secure the special Conference hotel rate.
We are excited to again offer the MyDMDays online community and SmarthBooth service for DM Days NY. MyDMDays lets you connect online — before the show — with the people in the DM Days NY community who hold the answers to your specific questions. MyDMDays gathers people, products, and knowledge based on why you tell it you need them. Now you have a reason to connect in advance and schedule meetings for the show. MyDMDays sifts the entire community of the DM Days NY registrants for you. You connect with the click of a button to those who answer the question "why?"
Reach the registered attendees searching for what you sell with SmartBoothTM AND increase your visibility and brand awareness with DM Days Event Keywords.
SmartBooth is the powerful, web-based marketing tool tied to MyDMDays. As attendees perform searches, view company profiles, evaluate products, and schedule their sessions — attendees are building a personal profile on themselves. This enables Exhibitors to identify which attendees are going to DM Days NY looking for what they sell.
Exhibitors define their target audience in SmartBooth — they actually set their own criteria for a qualified lead. In the same respect, attendees are actively defining who they are and what they are looking for in MyDMDays. SmartBooth enables exhibitors to deliver a targeted marketing message (or booth invitation) directly to those registered attendees that are going to the show looking for products and services like theirs. SmartBooth measures the exhibitors’ performance and delivers quantifiable results.
Introducing DM Days NY Event Keywords — the most powerful way to get your company, your products, and your branding in front of top prospects. Exhibitors can own Event Keywords that their prospects will be searching on for MyDMA08. With thousands of searches being conducted around DM Days NY, what better way is there to ensure that your company, your products, and your branding reach the right people?
Because all exhibitors can be found in MyDMDays, your challenge is to ensure you are found before your competition. Event Keywords guarantee that you will be spotlighted in the “Featured Links” section on the 1st page of the search results whenever your Event Keyword is searched on. It’s search marketing done right. Now a search on your keyword can result in a qualified lead.
Turn Attendee Searches into ROI
In order to achieve ROI, exhibitors need to know which attendees are looking to buy what they sell. Attendees need to know they are exhibiting and how to find them. AND, exhibitors need to meet these attendees to create a sales opportunity.
Event Keywords increase your visibility and Brand Awareness. SmartBooth identifies your top prospects (the attendees that meet your criteria AND are searching for your stuff) and drives these prospects to your booth.
To maximize your awareness, lead generation, and ROI — contact Steve Greenspan at steve.greenspan@bdmetrics.com. To learn more about SmartBooth, visit www.smartbooth.net.
Exhibitor Service Kit
Freeman will again be the general services contractor for DM Days NY. They are currently in production of the online service kit and all exhibitors will receive an email notification when the online kit is posted. The kit will be available on Freeman’s website — www.myfreemanonline.com. Your kit will include details on shipping materials, ordering electrical and Internet services, labor guidelines, and general show information.
Preferred Exhibit Hall Passes
Preferred Exhibit Hall Passes are scheduled to go in the mail the week of April 14, 2008. We encourage you to use these passes to promote your participation to key clients and/or prospects and invite them to stop by your booth. Please note: Preferred Exhibit Hall Passes are not valid for Exhibitor Personnel.
Dates to Remember
Please mark your calendars with the following important deadlines and dates:
Final payments were due on January 17, 2008.
Exhibitor listing updates for inclusion in the Conference Directory: May 8, 2008. Information will be sent shortly with details on how to update your listing. Any updates made after May 8, 2008 will appear on www.dmdays.com only.
Reserve your hotel rooms for DM Days NY hotels by May 12, 2008, to receive the guaranteed Conference rates.
Roster Listing (list of registrants’ names) deadline is May 13, 2008.
Pre-Show Attendee List will be available after May 16, 2008. An order form to request the list will be included in the online service kit.
Advance registration will close June 3, 2008.
Exhibitor move-in officially begins on Saturday, June 7, 2008 and continues on Monday, June 9, 2008. All exhibits are to be set by Monday, June 9 at 6:00 pm. NOTE: Sunday, June 8, will be a “dark day” — there is no set up on Sunday and labor will not be available.
For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations, at 202.861.2469 or email gdullagh@the-dma.org.
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