Promotional Opportunities

What does this translate to in real numbers? At best, DM Days attendees will have the chance for quality conversations with approximately 15 exhibitors over the course of the show.

No longer should exhibitors be looking at quantity as total attendance is not relevant. Your focus needs to be quality conversations with your target audience. And this starts with your pre-show promotional efforts.

While there is no perfect formula, what you'll find listed here are a wide range of promotional opportunities, both pre- and at-show promotions, available to DM Days exhibitors. These should help you get started, but by no means covers it all.

• MyDMDays / Company listing on the DM Days NY website mdash; www.dmdays.com: Conference registrants and prospective attendees can search the exhibitor listing by company, keyword or product category for companies that offer the types of products/services they're looking for at the show. Be sure your company listing is current and complete.

• Preferred Exhibit Hall Passes: Use your Preferred Exhibit Hall Passes to invite key customers and prospects to attend the Expo. Admittance to the exhibit hall with the Preferred Hall Pass is just $30 mdash; and is valid for all 3 days of the show.

• DM Days NY button ad on your website: Does your home page list upcoming events that your company is part of? This is a simple but effective way to let current and potential customers know that your company is exhibiting at DM Days NY. By adding a link to the DM Days NY website, they simply "click" to find out more details on the show. www.dmdays.com

• Sponsorship Opportunities*: There's no doubt about it. Sponsorships increase booth traffic ndash; period. DM Days NY offers a variety of sponsorships at all price levels. Some of the sponsorships still available include networking events such as receptions exhibit hall breaks, tote inserts and signage inside and outside the Javits Convention Center. We can work with you to determine which sponsorship best ties into your DM Days objectives.

• Pre-show Attendee List: Offered exclusively to exhibitors, the pre-show list includes registrant name, title, company and mailing address. Use this list and select a targeted list of attendees you'd really like to see at your booth. Send them a pre-show mailer with a clear message of what solutions you offer. Click here to download the list request form. Note: The pre-show list will be available after May 20, 2008.

• Conference Directory Ads: Purchase an ad in the directory and drive traffic to your booth. Conference attendees use the directory as their onsite guide for the exhibit hall mdash; and then it becomes a resource tool for long afterwards.

For more information on sponsorships and directory ads, contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org. To view a full listing of sponsorship opportunities, or to download a copy of the sponsorship agreement & contract, click here.

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Exhibiting ROI-Q™ Academy™

Mark your calendars for Wednesday, April 23rd, from 1:00pm-2:00pm EST, for the first Webinar of the Exhibiting ROI-Q™ Academy™. This series of Webinars and onsite session is a comprehensive program DMA is offering to DM Days exhibitors to become masters in event marketing. This multi session academy is conducted by Charles W. Allen, in conjunction with the Trade Show Exhibitors Association (TSEA). Through these highly interactive sessions, each participant will learn the fundamentals of successful exhibiting, boothmanship, the essential "do’s and don’ts" of exhibiting and more. Exhibitors will take advantage of the crucial time when prospects visit their booth.

This first session, The New Science of Event Marketing™, involves all of the verifiable scientific research ever conducted about the real 'science' of event marketing (reach, attraction, sales conversion... and ultimate profitability). After all, it is a legitimate 'science'... and should be approached as such.... with systematic methodology according to such research. Depending on each of the ten (10) major exhibiting objectives (semantics aside), there exists a demonstrated set of pre, at and post event marketing strategies and tactics that have proven to maximize Return on (such stated) Objectives (ROO). All ROI ultimately emanates from maximizing the metrics of ROO. The primary sources are CEIR, the Deloitte & Touche Consulting Group, Sponsorship Research International, Jack Morton Worldwide, Exhibit Surveys, INC, TSEA, etc... It truly is about 'Total Strategic Event Marketing'.... as it has replaced the outdated and antiquated (simplistic) 'booth and attendee' model.

The program continues on Wednesday, May 21st, from 1:00pm-2:00pm, with the The New Art of Effective Boothmanship™ Webinar. This webinar covers all of the proven strategies and tactics that will absolutely determine your success or failure during your exhibition participation at the DM Days NY Conference & Expo. Boothmanship used to mean simply putting your sharpest sales people in the booth... and hoping 'things would work out OK'. This shortsighted approach has been replaced with what has grown into an "art form" of sorts. It covers the art of engaging and disengaging (NOT.... "How are you doing" for the 700th time!), of qualifying, of asking unique 'open ended questions' designed to get prospects talking about themselves and their current business objectives.... and of 'guiding the conversation by asking continued probing questions' in order to continue to learn more and more. Mastered correctly... most 'sales close themselves' if the prospect is veritably qualified. This entire program involves totally understanding why the attendee is there to begin with... and tailoring everything you do to accommodate all qualified attendees. In so doing...it's about 'targeted reach'... 'booth attraction efficiency'... and ultimate 'sales conversions.

The final program in the series, Today's 5 Essential Steps to Every Winning Presentation, will be held onsite before the show opens.

Your participation in this program will result in:

• Dramatically increased booth traffic of your target audience
• Significantly increased sales conversions through mastery of the new art of effective boothmanship
• Greater ultimate ROI!
• Increased Show Floor Interactivity

More information and details on how to register for these FREE programs will follow shortly. The Exhibiting ROI-Q™ Academy™ is open to ALL DM Days NY exhibitors and I encourage you to share this information with others in your company involved with your DM Days NY participation.

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MyDMDays

Connect online before, during and after DM Days NY using MyDMDays, the online portal available to all DM Days NY registrants — both attendees and exhibitors. MyDMDays keeps a list of companies, products, sessions, people, and other resources that are of immediate value to your business. Let MyDMDays sift the entire community of the DM Days NY registrants for you. You connect with the click of a button. For more details on this resource, log on to the DM Days NY site – www.dmdays.com - and click on "MyDMDays".

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SmartBooth™

SmartBooth is the powerful, web-based marketing tool for exhibitors tied to MyDMDays. As attendees perform searches, view company profiles, evaluate products, and schedule their sessions, attendees are building a personal profile on themselves. This enables Exhibitors to identify those attendees going to DM Days NY looking for what they sell.

Exhibitors define their target audience in SmartBooth — they actually set their own criteria for a qualified lead. In the same respect, attendees are actively defining who they are and what they are looking for in MyDMDays. SmartBooth enables exhibitors to deliver a targeted marketing message (or booth invitation) directly to those registered attendees that are going to the show looking for products and services like theirs.  SmartBooth measures the exhibitors' performance and delivers quantifiable results.

To maximize your awareness, lead generation and ROI, contact Chaz Willmann at 410.402.1084 or email chaz.willman@bdmetrics.com. To learn more about SmartBooth, visit www.smartbooth.net.

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Show Directory Listing

All DM Days NY exhibitors will receive an email within the next few days that will include a link and the login information to access your company's online listing on the DM Days web site. The information you provide for your online listing will be included in the official Show Directory. May 8, 2008, is the deadline for updating your listing for inclusion in the onsite Show Directory.

If you were an exhibitor in 2007, your exhibitor information from DM Days NY 2007 has migrated into your account.  Please review and approve or change it as necessary.

Changes made after May 8, 2008 will be available to DM Days NY attendees online only. Please contact Gaye Dullaghan at 202-861-2469, e-mail: Gdullagh@the-dma.org if you have any questions about your listing.

NOTE: Contact information posted on exhibitor Web listings is NOT to be used for solicitation purposes of any kind. It is intended for individual networking purposes only. It is the sole property of DMA and it may not be transferred or reproduced in any form whatsoever, including entering it into electronic databases, without written permission from DMA.

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Registration

• For every 100 square feet of booth space, exhibitors are entitled to 4 complimentary and up to 2 paid Exhibitor badges. If you have additional staff attending just to work as booth personnel, there is the "Exhibitor Hall Only" badge available at $75 per person.
  Not sure what your badge entitles you to? Click here for a handy reference.
  
  
• Exhibitors have several options to register staff attending the show.
  1. Online at www.dmdays.com. Click on the "Register Now" button and then "Exhibitor Registration". User Name: DMD
     Enter Your Password: Please refer to the 6-character password sent from the registration vendor. If you do not have your password, please contact Gaye Dullaghan at gdullagh@the-dma.org.
  2. Fax your completed Registration Form(s) to 708.344.4444.
  3. Mail your Registration form to DMA Customer Service / DM Days NY, General Post Office, PO Box 27152, New York, NY 10087-7512.

NOTE: This is the same password to access your exhibitor portal on the DM Days website. Please keep this information handy in your DM Days New York file.

• For registrations received by May 13th, badges will be mailed to the Primary Contact noted on the Exhibitor Personnel Registration form. Registrations received after May 13th will be available for pick up at the Exhibitor Registration Counter at the Javits Center.

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DM Days NY Hotels

Room blocks for DM Days NY exhibitors and attendees area available at the following hotels:

Sheraton New York & Towers
811 7th Avenue ( @ 53rd Street)
$379 Single/Double

Hilton New York & Towers
1335 Avenue of the Americas
$332 Single/Double

Rates do not include a hotel surcharge of $3.50 per room, per night. The hotel will apply this surcharge in addition to the room rate and tax for each night of stay. Hotel reservations may be made online via the DM Days website — www.dmdays.com or you may complete DM Days New York Hotel Reservation form to reserve hotel rooms during your stay.

Make your hotel reservations by Monday, May 12, 2008 to secure the special Conference
hotel rate.

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Exhibitor Service Manuals

The online service kit is now live on Freeman's website – www.myfreemanonline.com. Click here for a direct link to the DM Days NY kit. There will also be a link posted on the Exhibitors page of the DM Days web site.

Please take a few moments to check out the kit and everything it covers. Your kit includes details on shipping materials, union labor jurisdictions, ordering electrical and Internet services, as well as general show information. The order form for the Pre-Show Attendee List is located under the DMA Forms section.

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Preferred Exhibit Hall Passes

Preferred Exhibit Hall Passes will be in the mail mid-April. I encourage you to use these passes to promote your participation to key clients and/or prospects and invite them to stop by your booth. Please note: Preferred Hall Passes are not valid for Exhibitor Personnel.

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Dates to Remember

Please mark your calendars with the following important deadlines and dates:

• Final payments were due on January 17, 2008.
  
  
• Directory Ad insertion orders are due by April 30, 2008 with camera-ready materials due by May 9, 2008.
  
  
• Exhibitor listing updates for inclusion in the Conference Directory: May 8, 2008. Any updates made after May 11, 2006 will appear on www.dmdays.com only.
  
  
• Reserve your hotel rooms directly with the DM Days NY hotels by May 12, 2008, to receive the guaranteed Conference rates.
  
  
• Roster Listing (list of registrants' names) deadline is May 13, 2008.
  
  
• Pre-Show Attendee List will be available after May 20, 2008. An order form to request the list is included in the online service kit.
  
  
• Advance discount deadline for Freeman services is may 23, 2008.
  
  
• Advance registration will close June 3, 2008.
  
  
• Exhibitor move-in officially begins on Saturday, June 7, at 8:00am and continues on Monday, June 9. All exhibits are to be set by Monday June 9, at 5:00pm.
  NOTE: Sunday, June 8, will be a "dark day" — there is no set up on Sunday and labor will not be available.

For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations, at 202.861.2469 or email gdullagh@the-dma.org.

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